The Domino Effect

Domino Magazine, of Condé Nast, is set to fold, WWD is reporting. The lifestyle/ home decor/ fashion magazine, which had seen a nice robust growth in sales, is having trouble keeping their ad pages up. The closing of the magazine comes as a shock, as just two weeks ago, Condé Nast "trumpeted the decision to give Bill Wackermann, senior vice president and publishing director of Glamour and Condé Nast Bridal Media, oversight of the troubled magazine to help boost its business."

There was no hint of the closing at the publsher's meeting, also held two weeks ago.

As stated earlier, the sales of the magazine were solid,"with its rate base swelling to 850,000 from 450,000 in just under four years — boosted by the inclusion of subscribers from the shuttered House & Garden. But, ad pages weren’t growing. Additionally,Home, Cottage Living, O at Home, Vogue Living and Country Home have all folded in recent months, all a sign of the tight economy.

But what of the employees of the magazine? "According to the company spokeswoman, several employees from the magazine’s edit and business sides will be placed in limited open positions at the company."