Back to the Future

If you have your hand in several honey pots, something sweet is bound to happen. Designer Vera Wang can relate. With a very large and impressionable stake in the fashion world, Vera not only designs RTW apparel, but also bridal gowns, homewares, and perfume. You could say she lives a charmed existence.

In an article from WWD by Marcie Young, the author explores the future of Vera Wang. Specifically, shoes.

Collaborating with St. Louis based Brown Shoe Co. she's adding high-end shoes that match her clothes perfectly. Says Wang, “It’s very much a stylish-girl-meets-street attitude. There is a bit of femininity and toughness.” The shoe collection includes ballet flats, espadrilles, sandals, clogs, pumps, and boots.

Matching the vision of several of her compatriots, Wang has had great success with her secondary line, Vera Wang Lavender Label. Much like Prada's Miu Miu and Chloé's See By Chloé, the Lavender Label offers all of the beautiful design aesthetics of her regular line, but at a fraction of the price.

This next step is only natural for Wang, who not only has an A-list following, but major commercial appeal as well. Wang has to ability to resonate with women everywhere, and says that, "All my [products] are an expression of my own personal design vocabulary. Details on a dress can inspire bed linens or stationery, while jewelry or embellishments can adorn a bag or shoe.”

With the current economic situation of this country, it's especially prudent that Wang is giving options for everyday women with the Lavender Label. Not everyone has the disposable income necessary for lavish designer shopping spree. The secondary lines help the woman who wants to look fantastic and chic, but without maxing out her credit card. Of course, items are still not "cheap" by some women's standards. However, Wang feels that the quality of the products she offers speak for themselves.



Runway images from Style.com